5 Website Design Tips for Small Business
1. Avoid Clutter
One of the main tips for creating a professional website design is to avoid clutter. Keep things clean with enough white space between the different elements on your web page. Ensure that this white space is equal and consistent throughout your pages. Avoid a text-heavy homepage with long paragraphs and too many actions. This will only distract the customers from your main brand message. Include the most important information on the homepage like your brand purpose, a brief about your key products and services, and the main actions you want your visitors to do like fill out a form to contact you. Keep the details for the inside pages like more information about your products and services and more about you and your business.
2. Focus on Quality
Use high-quality images that represent your brand. Actual photos of your products and services will make you stand out and show authenticity. The best approach is to organize a brand photo shoot so you can get high-quality photos, which is worth the investment. Otherwise, you would need to use good-quality stock photos that represent your brand as closely as possible. It would be worth subscribing to stock photos and not using the free ones. In this case, it would be less of a chance of finding other brands using the same photos.
3. Stick to Limited Colors
Use your brand colors and stick to a consistent and limited color scheme throughout your website, social media channels, and marketing materials. Selecting the right color palette for your brand is a key step in creating your brand identity. Colors have meanings and color psychology has been proven to influence purchase decisions and the success of marketing messages and campaigns. Being consistent and using limited colors especially if you are a startup business, will be easier to maintain in the long run and reach the right audience you are targeting.
4. Create a Visual Structure
Establish a visual hierarchy with the organization of elements on the website like images, buttons, and text. This is to divert attention to what is important. Having a professional marketing expert help you with creating the visual structure of your website is very important. There is a method to the madness when laying out elements on the web page and a reason for everything about designing the website sections. Ultimately the goal is to inform visitors about the key products and services, and how it helps and benefits them so the result is conversions. That visual layout is key to getting the most number of leads and conversions.
5. Optimize for Mobile
Mobile optimization is crucial to keep customers engaged. Make sure to use mobile-friendly designs and responsive website templates. Most users these days use their mobiles to browse websites so your website needs to look good on mobile and website design needs to be mobile first. Squarespace website builder makes it easy to design for mobile as it allows you to create different layouts for desktop and mobile. Make sure the website builder you are using has this feature.
Reach out to us to get help with your website design and create a professional and creative website for your business. Book a free consultation.
