Do You Still Need a Website in 2022?
In the age of social media, having a website does not seem as important. A new business can simply create a business account on Instagram, get a decent amount of followers and business which then generates a steady stream of referrals, posting engaging content, stories and reels, and life goes on.
On the other hand, some businesses are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, companies are concerned about the price.
The good news is that there’s a solution out there that will work for you.
Here are our top 5 reasons why having a professional website still matters.
Your website builds trust & credibility
If for some reason, your rented platform (social media) stops working, there is no digital home for your business. A website allows you to define your brand online, allows your visitors to learn more about you, the services you offer, your portfolio, blogs showcasing your expertise and client testimonials, all in one place easily searchable.
A website is a digital platform where you can build trust with your customers, confers your legitimacy and shows how serious you are about your business and investing in it. Anyone can easily have an Instagram account but not anyone can have a professional website.
“It’s 2022, and a website helps build your credibility in your industry and legitimizes your business, no matter how small.”
Your website increases your value. It is what will help people to connect with your brand and your message on an emotional level, and that’s important when it comes to gaining more business!
Your website is visible on search results
The simple fact is, when most people are looking for a service, they research and base their decisions based on multiple searches, not while passively scrolling through Instagram.
“The only digital property you can optimise for SEO (search engine optimisation) is your website.”
Even if your business runs on referrals, you should still be building your list, your authority and your brand recognition beyond your referrals. Leading people to your website helps you accomplish this.
If part of your marketing strategy is based on content creation you might as well optimise it for SEO to add an additional stream of leads. These leads need to land on your website.
Your website is away from the crowd
Your website can show off what you can do without distraction. You are not positioning yourself side by side with other accounts, trying to do the same thing and fight for the same attention. Visitors can jump from account to account, or just passively scroll through feeds of never ending information.
“When people land on your website, they are in your house.”
If your website is designed right, it can hold and keep a visitors attention; the most valuable resource around. You also control the flow of information and the sale. So, you can add offers, and decide where a customer ends up after a purchase. The news is, you actually can’t do that on social media.
As for email lists, you can create a better, more valuable one through your website. You can still promote your social followers to subscribe , but remember that when people are serious about a purchase, they look for websites.
Many health coaches offer far more than just coaching like selling eBooks, meal plans, supplements, online courses and more. Having a website can allow you to sell your products along with the services you provide.
Your website is the home of your brand
Even if your business runs on 100% on referrals, you still have your brand to consider. Even if your website is a straight business card/brochure website, it’s important that it’s there, looks professional and communicates your brand.
“You can’t control a third-party social platform, but you can control a website.”
If you are creating a lot of written content, hosting it on your own website is better than hosting it on a channel where you don’t have any control of it.
I see businesses writing long posts on social media demonstrating their thought leadership but in the end it all gets lost with all the posts. Having a website allows you to collate all your knowledge in one place so you are found online when people search for terms relevant to your expertise, thus generating the relevant leads and customers you are looking for.
So, if all of your content is housed on social media, if the channel goes down, so will all your content!
Your website allows you to gather crucial metrics
A website can give you access to analytics, information and metrics that you can’t always get on social media platforms. Some metrics include, how people found you, which content they clicked on most, highest ranking content, how people booked and at what point did they sign up for your mailing list. All these metrics provide you with important information that can help your business.
“A website gathers you the most in-depth information about your customer – which is crucial when making business decisions.”
In Conclusion
Yes, you absolutely need a website in 2022. Having a website is an investment that is totally worth it. The benefits it brings can help your business grow and should be considered a crucial part of your marketing presence.
These days, creating and maintaining a website has never been easier, with the availability of easy to use visual website builders. Also in terms of price, you only pay for what you need and expand and grow as you go.
It could be easy to create a website yourself, but there are some limitations using ready-made templates. The website may end up looking less professional and hard to maintain and you don’t want that.
The hard part is the design and creativity and how you represent your brand. You need an expert in the field who can help you get a website that makes you stand out and shine among the crowd.
Get a customized website by Heal & Zeal Digital! We will help you take your business to the next level with a professional website.
Find out more about our services and price packages here and Book a Consultation today!
References:
https://www.forbes.com/sites/theyec/2020/02/03/why-every-business-needs-a-website/
https://fourwellness.co/health-coach-blog/why-you-need-a-professional-website-for-your-health-coaching-business
https://www.functionaldiagnosticnutrition.com/10-reasons-your-health-coaching-business-needs-a-website/
https://www.hostgator.com/blog/why-need-website-social-media/
https://www.eleanormayrhofer.com/blog/eight-reasons-you-need-website-2022
https://startupspark.com/do-i-need-a-website-in-2022/
