Website Design Trends for 2022
Web design is all about looking to the future and 2022 promises much to look forward to. The pandemic continues to evolve but we have become accustomed to dealing with it somehow and it taught us to become more careful and more aware. Mobile devices continue to become more powerful, and privacy and safety have become priorities for many people. Web designers and developers need to respond to such events with websites that promote clarity, openness, and simplicity. Moreover, due to the pandemic, designers are adding a little extra fun and creativity into their designs. Its just what people need right now to feel more positive.
Here are some of our favorite website design trends to lookout for this year.
Healthy and welcoming designs
People are still adapting to the new normal and are more careful than ever. They sanitize more frequently, pay more attention to cleanliness and safety even on buying new products and services. They intentionally check if they are safe to buy and use.
Website design must adapt to reassure people that products and services offered are safe and healthy.
Here are some examples on the latest directions in website design:
Use images, shapes, and colors that are comforting, help to reduce anxiety and stress, and promote healthy habits.
Images and designs that include home decorations, outdoor scenery, or greenery can reduce anxiety and stress and promote comfort.
Organic shapes such as those we see in nature, natural colors like earth tones and greens.
Crisp design elements that flow together well reinforcing the feeling of comfort and safety.
Space in designs mimics a healthy and safe habit of social distancing, which eases health anxiety.
The goal of website design in 2022 is to create an encouraging feeling so that people can be more comfortable, less irritated, and less stressed in a new environment.
Here is an example we came across that encourages the feeling of safety with natural colors, outdoor scenery and spaced out design elements.
Wellbeing Website Design Example https://wellbeing-spa.com/
Simplicity
Businesses are undergoing serious challenges going into 2022 so simplicity is key. Fewer words, calming colors, vivid imagery, and clear calls to action should be all the craze in 2022.
Page design will be less heavy leading user into lighter weight experiences that encourage to explore deeper. Putting everything up front in one page. will no be the practice thus avoiding information overload.
Design in 2022 will incorporate more room and subtle motion. This still allows you to convey information in such a way that reveals and expands, instead of being so condensed and overwhelming.
Web forms are likely to become simpler and lighter to avoid losing the potential lead to a lengthy series of questions.
Check out this example from Menu Durable uses a colorful approach with gentle iconography.
Menu Durable Website Design Example https://menudurable.ca/en/
Fun, Optimistic Designs
Web designers are using funky shapes, color, and even faces to add in more fun. This new web design trend incorporates fun, optimistic designs for everything from portfolio sites to e-commerce to inject a little extra happiness into the world. This tends incorporates elements that are somewhat lighter and avoid heavy fonts or color choices.
Fun and optimism are injected with imagery that features faces, lighter typefaces and interesting fonts, and color that exudes positive emotions.
Nothing portrays optimism like a smiling face. The right imagery is the best way to highlight this vibe and take advantage of this fun website design trend. In photography, the focus is on faces that connect with the virtual world.
Legal Super Website Design https://www.legalsuper.com.au/
Micro-animations & micro-interactions
In 2022, you’ll see more animations and interactions that engage your visitor’s mind and will add gentle motion to your page, decrease bounce rate. It will also help visitors engage with the words and messaging. Micro-interactions and micro-animations are ways that give pages life and energy.
Making them subtle, but noticeable, adds a level of detail that your visitors may not be able to articulate, but that helps you stand out.
Examples are small animations that get triggered by hovering with your cursor, or by scrolling to a particular part of the page. Another one would be when you hover the mouse over the button or a section of the site and something changes color, or an icon moves slightly, that engages you visually.
Checkout this cool example and play around with the super cool interactions and animations.
Garcia Salmeron Website Design Example https://garciasalmeron.com/
Simple yet elegant interactive scrolling is a big web design trend for 2022.
KHALED LIOUI, TEAM LEAD CREATIVE PRODUCTION STUDIO AT VISTA
Typography that’s bigger, bolder and interactive
No images, no graphics, just type at a certain size, words become more of a graphic element than simply copy, making typography the visual focal point of a site. Choosing a font helps set the tone for what the audience expects from the website making it important to strike the right balance between size and scale. Also text that moves with you or hovers on the screen is the base element behind interactive fonts.
Liquid animations with typefaces are also growing in popularity.
When considering interactive text elements, consider the words are readable and understandable, otherwise the message gets lost. This design trend also works best when it stands alone and not with other complex design elements.
Here is a great example with big, bold typography taking center stage with animations and interactions.
Dillenger Website Design Example https://www.dillinger.tv/
Moving type is going to be a big trend in 2022. We live in a digital world and it’s cool to see some fun ways of taking advantage of this in the world of typefaces to create living breathing letters.
ARIAN BOZORG, COMMUNITY ENGAGEMENT MANAGER AT 99DESIGNS BY VISTA
The rise of the one-page website
We always crave for simplicity and ambiguity. This is true for websites as well, where the most effective are often the simplest. There is an increasing number and popularity of one-page websites that skip menus and internal link navigation in focus on simple scroll navigation. In many instances, websites merely point visitors to another source for more information and further interaction.
Ultimately, the one-page website mentality allows designers to produce more creative work.
One-page websites are great for businesses targeting a specific audience like for events, portfolios, product pages, and service-based businesses.
Home Societe is a very unique one-page website example that scrolls horizontally rather than vertically. It incorporates a left-hand vertical menu, making the single-page site read left to right like a book. It also utilizes a great deal of on-page animations, making it eye-catching and attention-grabbing.
Home Societe Website Design Example https://homesociete.ca/
We can take your website to the next level and maybe try out these cool design trends to make your website and business stand out. Book a consultation today
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