Why Create & Sell an Online Course?
The increasing knowledge-based economy is clear evidence that there is a higher demand for online courses. It is undeniably a thriving market around the world, as research shows. Recent data predicts that the global e-learning market will reach $325 billion by 2025 (1).
Whether you’re a coach, an entrepreneur selling a product or service, or knowledgeable in a job-related field or any type of skill (like fitness or nutrition), selling an online course can help you in multiple ways:
Enhance your online brand: Educating your audience can establish you as a thought leader in your field and boost your personal branding.
Create a loyal following: A successful course that significantly increases the value they get out of you, is an effective way to build a connection with your audience and turn them into loyal, repeat customers.
Generate passive income: An eLearning course is a product you create once, update regularly, and sell for a really long time without having to start all over again. Investing in it involves minial cost, low-risk, and can bring in a lot of money.
Help your audience achieve their goals: Never underestimate the power of your course to positively impact others' lives. Your expertise can make a real difference, bringing them closer to their goals and enhancing their happiness.
What you need to do next is to create your course material. According to the lessons and activities you've planned, you'll need various textual, digital and multimedia elements for your course. The best approach to launching your online course for the first time, is by re-purposing your old content. Of course you can always create new content to enhance your course content and keep it fresh.
Here are some popular types of content you can use:
Video content (from video lessons to YouTube videos)
Audio content (like podcasts)
eBooks, interactive PDFs, and Slideshows
Quizzes
Turn Your Knowledge into Income
Monetize your skills with a professional online course that fits your brand, complete with video lessons, progress tracking, and more.
Professional course layouts
Flexible layouts to match your brand. Easily organize content into lessons and chapters.
Rich, multimedia lessons
Include videos, add images and text for your course to create engaging lessons your audience will love.
Progress tracking
A progress bar helps track lessons completed, so your clients can easily follow along and quickly pick up where they left off.
Flexible pricing
Set one-time prices or recurring subscription fees. Allow clients to purchase your course anytime or with set start dates.
Pricing Tiers
Free
Offering a free course helps you showcase your expertise and build trust before people invest in your longer courses. If you're new to creating courses, make a shorter version to engage people and start growing your email list.
Other reasons to offer a course for free:
· Generate leads & boost brand awareness.
· Offer a bonus course as part of another purchase.
· Do beta testing.
One-off payment
Setting a fixed price with full access to the course upon payment is the simplest and most straightforward way to offer an online course. This pricing model is ideal if you sell individual courses or digital downloads.
Subscriptions (recurring payment)
Subscriptions guarantee regular income that you can depend on. They are beneficial for membership sites that offer exclusive content to subscribers. However, this requires consistent creation of fresh content.
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