Best Practices for AI Generated Content

When creating website content, or any content for that matter, these days people are tempted to access AI technology, like ChatGPT to help them with some ideas. There is no harm in this really noting that people stick to only getting ideas and not blindly copy pasting the generated content and publishing it on their website. We all know that AI is a developing technology that mimics human intelligence in computers to do tasks, solve problems and also generate content.

One interesting update in Squarespace is adding content-generating AI features. With this feature, you can enter the topic you need a paragraph or blurb for, or highlight text you’ve already written to have it altered, simplified or lengthened. This AI feature will assist you in writing the initial version of the text for your website but it’s your responsibility to review and personalize the content to insure it reflects your brand, tone of voice and what you really want to say to your target audience.

Here are some best practices to ensure the desired results when using AI to generate content:

  • Ensure you carefully review any content generated as it may not always be accurate, appropriate, or right for your brand and target audience. 

  • You shouldn’t publish any text generated that you wouldn’t have written yourself. Ensure it matches your style, brand tone of voice and reflects what you want to say to your website visitors.

  • The more information you provide, the more detailed and accurate the resulting text will be. If the generated text seems unclear or generic, try to be more specific in your instructions.

  • When using a generated text, remember to edit it according to your own style and include personal details that are relevant to your brand and website. Note that other users will use the same feature so you don’t want to end up having the same content.

  • You are responsible for your use of any AI generated content so be extra diligent to avoid plagiarism.

For more info on using Squarespace AI click here

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