Tips for increasing your online sales
Once you’ve completed the design and setup of your online store, it looks amazing and you start selling, it’s time to speed up your momentum! Expanding your customer base, continually releasing new products, and encouraging customers to return are some of the few tips we will be addressing in this post.
Here are a few key tips on the different ways of increasing and maintaining steady sales in your online store.
Build your audience
Even if your store has a reliable base of loyal customers, you still need to connect and attract more customers to expand your reach. Adding a newsletter block to your website footer and checkout flow, is a great way for interested visitors to sign up and keep updated. Harness the power of email marketing and send updates and promotions to your customers by email, yes email still works! Open rates for the health and wellness industry for 2023 is 35.32% (Smart Insights). Sending short emails with a clear call-to-action to a segmented list helps increase your rates while keeping unsubscribes down. Also make sure to link your active social media accounts to your website, which goes with no say, and create engaging content with clear call to actions to your website. This way you lead your visitors and potential customers to learn more and subscribe.
Enhance your product listings
Ensure your website is designed to showcase your products at their best using an attractive informative layout. Using high quality images with zoom-in and out feature, detailed titles, descriptions and tags, not only helps boost your SEO, but will also gives visitors more information about their potential purchases. Enable related products and display product reviews from other customers who've had success with your products or services. This helps builds trust and confidence in potential buyers and deepens the engagement with your online store. One great tip is to create a sense of urgency when you publish your new products by displaying limited availability labels - don’t say we told you ;)
Share your products in other platforms
Take advantage of your social media channels and sell and advertise directly from shops on your social media profile or page. One way is to sync your products to Instagram to sell and advertise directly from your posts and stories. Create Facebook ads to attract new customers by using Facebook's dynamic ads to help you target customers and promote products relevant to their interests. Another way is to display products in Google Shopping to expand your reach by displaying your physical products in product listings across Google. Your visitors still purchase from your website, making this a great way to bring your social audience to your online store.
Diversify your product offerings
Offering a variety of products is a great way to keep growing your audience and revenue. For example you could add digital products by creating member exclusive, gated content and charge a one-time fee or set up a recurring subscription. These could include video tutorials, training courses and downloadable templates and ebooks. You could also offer customizable gift cards for your products and services for special events and birthdays.
Keep your website updated
Regularly adding new products and fresh content to your site shows search engines that your site is active. Adding new products regularly under a label like “What’s New” or “Our Latest” ensures your store always has something new for returning customers and encourages them to keep coming back. Create new content by adding blogs to keep your site fresh for search engines, and also to share in email campaigns. Use announcement bars and promotional pop-ups to announce when products will launch on your store, share discount codes, or promote sales. Just make sure they are subtly used and not affecting the the website viewing experience.
Apply analytics to your sales strategy
To make better decisions for your business, it's important to know how visitors are interacting with your online store. Use sales analysis tools to find out where customers are coming from and how they navigate through your website. This information will help you enhance their experience and boost sales. Figure out the search terms people use to find your site by using keyword analytics. Incorporate these top keywords into relevant areas of your site, such as product descriptions. Additionally, keep these keywords in mind when planning your product offerings and naming your products or services.
Optimize your site for search engines
When your website is easily found by search engines, it not only attracts new customers but also makes it easier for your existing customers to locate you again. Improve your website by using clear descriptions and regularly checking the search terms that visitors use to reach your site. Add SEO descriptions, add relevant alt text to all your images and verify your site with Google Search Console. Whenever you add new products or make significant changes, have Google index your site to help Google display your updated content to users based on the relevant searches.
Reach out to get help with your website design and create a professional and creative website for your business. Book a free consultation with us to get you started.
